Welcome to the Focused Creator

This is the newsletter I wish I had when I first started

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The online space is difficult for many reasons.

• No one has a roadmap 👀
• It's called social media, but it isn't social at all 😅
• Algorithms are forever changing 🤷🏾‍♀️

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But I challenge you in 2024 to look at the creator landscape differently. What if you could control where you spend your time and energy and stop chasing views and likes?

What if you could fall in love with creating again instead of feeling burnt out, defeated and, dare I say... a little bitter?

What if you could stop the endless scrolling and use your platform to inspire and serve your audience?

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This is the power of social media. It allows you to create your own space and share your thoughts, insights, and products with people across the globe.
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Your people.

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You can focus on building a tight-knit community, meaning that, yes, we will show up differently in 2024 and have a greater purpose. I will share exactly how in these newsletters.

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Finally, a roadmap on how to navigate this space!

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Each week, I am going to share tips and advice that I wish I had known when I first started that will help you build your brand, position your content so that brands reach out to you and begin to market your products to your audience.

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Yes - I said the big scary word: marketing. That means creating and selling your products. Because how long are you going to depend on brands to make ends meet? And if you are showing up online yet do not have anything to sell, you are not operating as a business.
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You are a hobbyist.

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One of my biggest mistakes as a creator is the fear of selling.

Don't worry; I won't allow you to do the same. We will work on that one newsletter and YouTube video at a time.

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Here is a snapshot of what we are going to learn together:

• Where to focus your energy
• How to create a product that your audience can't wait to buy
• How the entire creator economy works, and how you can show up authentically to be a part of it.
• How to pitch yourself and work with brands
• How to build a personal brand
• How to master your mindset and not allow low views to derail you from your purpose.
• Best cameras and gear for creators

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If there is a burning topic that you want to add to this list, please fill out this form here. I want this newsletter to add as much value as possible, tailored to your needs. So don't be shy - ask away. You'll be surprised at how many are in the same boat as you are.

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One thing that I hope to do each week is to leave you with some actionable tips, perfect to the new year.

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So here we go:

The 3x3 Action List

What is your why ? ​ Why are you showing up online? Why do you want to be an influencer? Why are you creating content? Take the time to really understand your why because that will fuel you to keep going even when the numbers aren't were you want them to be

Have you updated your media kit? ​ Media Kits are essential your CV or Portfolio but for influencers/content creators. When was the last time you updated yours, added your recent numbers as well as posts that performed well? It is a document that you quickly send to brands so be sure to have it handy.

Audit anyone? ​ When was the last time you did an account audit? Do you know what's working and what isn't as your continue to pump content into the universe? Posting is one side of the equation - studying your analytics (in a healthy way), is another.

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Ps* If you do not know how to do any of the action items, don't worry - this is what the resources/emails are for. We will learn together.

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Some Housekeeping Items:

I had an ongoing self-development newsletter that will be merged with this one. Ultimately you will receive one self-improvement newsletter alternating with a creator/entrepreneurship focused newsletter on a weekly basis. I can argue that winning at the online business thing is half strategy and half self-development. Entrepreneurship will reveal all the insecurities that you didn't even know you had.

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If you want to opt out of the self-development piece, please update your preferences here. ​

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I've also started a new YouTube Channel, Instagram page and Tiktok. If you check them out, you will notice that they are all empty. That's right, I am started fresh and building these pages publicly. This quote inspired me to let go of perfectionism and just start.

Consider subscribing 🙈

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If you were part of the recent webinar that I had about a month ago, I would love it if you would fill out this survey. It will help me grow, sharpen my teaching skills and help me provide even more services for you.

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That's it for now - see you next week!

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Screenshot your fave part & share on IG stories tagging @TheFocusedCreator​

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113 Cherry St #92768, Seattle, WA 98104-2205
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