The Creator Trap No One is Talking About

Hey Reader,

Let’s talk about the truth behind most “influencer business models.”

You get on social media. You post for a few years consistently. You start growing. You land your first free product or paid brand deal and think:

"This is it. I'm making it."

Until you realize:

That brands often don't renew your contract.
You’re not sure where your next check is coming from.
You're constantly posting, pitching, and praying… and still not seeing consistent cash flow.

Here’s the hard truth no one wants to say:

You don’t own a business if a brand can ghost you and take your income with it.

That’s not freedom. That’s content-powered dependency. I call it "hope marketing". That's when you post and hope that something comes out of it.

So what should you do instead?

You need to shift from the content hamster wheel to content as a conversion tool.

You need a system that allows you to grow your audience, and turn them into paying customers without waiting on brand budgets, engagement boosts, or trends to go viral.

If you've gone viral, you know this: the numbers may increase (temporarily), but your bank account will remain the same.

That system is what I am so passionate about teaching inside of my coaching program because I know what it feels like to post consistently, with no results to show for it except more... followers?

But let me give you value right now, because I want you to walk away from this email with a plan.

Here are 3 Monetization Models You Can Start Exploring Today:

1. Brand Deals
Pro: Fast cash. Great exposure.
Con: No control. Inconsistent. Requires constant posting, pitching or waiting to be picked.

💡 Pro Tip: Learn to pitch brands directly instead of waiting for agencies. Build long-term relationships by delivering more than just deliverables. Bring strategy to brands and help them reach their marketing goals.

2. Affiliate + Platform Incentives
Pro: Great supplement if you already post often.
Con: You need views, volume, or a deep relationship with your audience to make real money.

💡 Pro Tip: Focus on products you genuinely use and wrap them inside valuable content like tutorials, hauls, or reviews. You need to train your audience to take action by telling them where to go, consistently.

3. Digital Products + Coaching (The CEO Model)
Pro: Full control. High margins. Scalable. Life-changing.
Con: Requires clarity, structure, and strategy, but that’s what I coach you through.

💡 Pro Tip: Think about what people always ask you for help with. Package that into a low-lift offer (like a workshop, PDF guide, or framework). The key is to start messy and learn the psychology behind marketing and sales.

Final Truth:

The creators who are winning long-term are not just posting pretty content.
They’re building business systems behind the scenes.

They’re setting up evergreen funnels.
They’re developing coaching programs and digital offers.
They’re creating legacy not just content.

→ Want to learn how?

I’m opening spots for my coaching program designed to help creators like you become business owners.

I'll help you go from brand-dependent to building a buisness with a strategy that actually fits your life, your content, and your vision.

Apply here to be considered for the next round.

Let’s build the kind of business that doesn’t need an algorithm to thrive.

You in?

— Jenn
Your Creator Business Coach